Customising an Audience

After selecting your audience, the next step is to customise it. After clicking the "Buy Audience" button within the platform, the "Confirm your Audience" pop-up box will appear:

From here you can customise the following fields:

• The audience name
• The location
• The timeframe
• The filter options

This article aims to show you how to do that.

1. Customising the Audience Name

We autogenerate an audience name for you based on the criteria of your audience. But as you can see, that name isn't the catchiest.

It's worth renaming your audience to something more memorable such as “My Customers” or “U.K. Tourists”. This name will appear on your invoice, inside your Audience Manager, and it will be the name that we send to whichever publisher that you use to run your digital campaigns.

2. Location

Depending on which page and insight card you have selected, your audience will be from a specific location. To learn more about how pages and insight cards affect your audience, click here.

In the above screenshot, you can see that the audience is from "City". You can also see that you can "Add more areas". By clicking on that screen, a new pop-up box appears where you can select an additional area.

This pop-up box will look familiar, as it uses the same functionality as the 'Select your Areas' screen from the Registration process. Here you can add an audience from a new area, either by searching for it, or by finding it through the area branch selector.

After finding your area, simple click the "Add areas" button on the bottom right of the pop-up box.

This will add your area to the "Confirm your Audience" pop-up box. It means that your audience will be all of the people seen in both of these locations that fit the other criteria you have selected.

If your audience venue-based, then the process is exactly the same, but with the "Add more Venues" pop-up box appearing. You will recognise this from the "Select your Venues" section of the registration process.

3. Timeframe

You can also change the timeframe in which your audience has been seen in your chosen locations.

By default, this is set by the calendar selector on the Olvin platform. However on this screen you can override that, and change the date settings.

We use the same interface as the calendar selector, so if you'd like to change the timeframe simply select a new date for your start date:

And / or select a new date for your end date:

If you confirm these changes, the Olvin platform will now use this timeframe to find your audience.

4. Filters

The last field that you can customise is the Filters section. Filters change depending on which insight card that you have selected, but include:

• Visitor Type (whether they are new, regular or repeat visitors)
• Time of day
• Day of week
• Previously / subsequently visited

As you can see in the above screenshot, Filters aren't labelled as such. They take the name of whichever felt you've chosen. In this example the filter is Visitor Type.

In this screen you can change the filter options that you have selected by either ticking or unticking the filter checkboxes.

5. Confirming your Audience

Once you are finished customising your audience, simply click the "Add to Basket" button at the bottom right hand corner of the pop-up box. At this point, the platform will generate your audience based on the fields that you've entered here.

It will take a few seconds to process your request, and then your audience will appear in your Basket. Click here to learn more.