In this section you can find out how Olvin audiences can supercharge your online marketing campaigns. You’ll learn what they are, how they work, and how you can make the most of them.
1. What is an Olvin audience?
An Olvin audience is a group of people that you can target based on their real-world behaviour. Just as digital advertising platforms use online behaviour to segment and target people, with Olvin you can use offline behaviour to group your audiences.
You can create and customise your audience within the Olvin platform and then send them personalised marketing through online campaigns. It’s our way of bridging the gap between what people do offline, and what they see when they’re online.
Olvin allows you to create incredibly specific custom audiences by using filters such as location, demographics, venue preferences, and previously visited venues. You can use multiple filters at once to reach your ideal target audience.
Examples of people you can reach:
- Regular visitors to a specific venue
- Tourists who have visited an area
- People who are regularly seen passing by a venue
2. What are the benefits of an Olvin audience?
There are three key benefits to using an Olvin audience in your online marketing campaign.
2.1 Real-world behaviour
Olvin uses location data to analyse the way that people behave in the real world. We then group people together based on their actions, so that you can get an unrivalled understanding of how people behave offline. This allows us to create an audience that is based on people’s real-world habits, preferences and routines.
2.2 Hyperlocal Targeting
With Olvin, you can be more specific with your geo-targeting. You can target a specific venue and capture all of the people within a 150-metre radius. This precise level of targeting is unmatched by your traditional publishing platforms.
2.3 Personalised Campaigns
By being more specific in terms of real-world behaviour and geo-location, Olvin audiences enable you to create personalised marketing campaigns like never before! This enables your business to provide the personalisation that today’s consumers want.
3. How do I access my audience?
After you have created and purchased your audience, you can reach them through online marketing campaigns. You can connect your Facebook and Instagram accounts to start targeting your audience with paid social advertising.
4. Where can I use an Olvin audience?
You can currently use your Olvin audience in any platform in Facebook’s ad network. This includes Facebook, Instagram, Messenger and their Audience Network. The last platform is a network of mobile apps that Facebook can advertise through.
We are working on expanding the number of platforms where you can use your Olvin audience, with updates expected later this year.
5. How long can I access my audience for?
When you buy an audience through Olvin you are paying an amount to use it for 30 days. During that 30 day period, you can use your audience as much as you want and in as many campaigns as you like. At the end of that period, your audience will become inactive, and you will need to renew it if you want to continue using it.
Click here to learn more about renewing an audience.
We strive to make our pricing as transparent as possible. We have no hidden fees and no minimum spend. You pay per device, with different pricing based on the amount of devices you want. The only condition that we put on our audiences is that they are above 200 devices.
6.1 Pricing Structure
Olvin uses a cost per device model; you pay for the number of devices that are included in your audience. We then tier by number of devices purchased, like so:
💡TIP: The more devices that you purchase – the less that each one costs.