1. What is Olvin?
Olvin is a free real-world intelligence platform that serves the drinks trade. We analyse how consumers behave offline so that businesses can reach them online.
Our analytics provide bars, pubs and brands with a clear insight into their market, enabling them to track the performance of venues while understanding and targeting consumers based on their real-world behaviour.
Take your digital marketing to the next level with precision targeting of created and segmented audiences.
- Hyper-Local Targeting: Venue-level accuracy puts Olvin as a new gold standard in geo-targeting.
- Right people: Take charge in choosing how many and who you would like to target.
- Right view: Have real insights into the behaviour of your audiences with many data that are at the tip of your fingers
Supercharge your digital campaigns using our insights and omnichannel solution to reach your wanted audiences.
- Analyse: Use our insights and analysis to find your ideal consumers.
- Customise: Add additional filters to create a hyper-specific audience segment.
- Personalise: Use your tailored audience to create personalised digital campaigns.
Under Venues you are able to see how any venue in the Olvin database is performing. Connect to your customers like never before and ramp up footfall to your venue.
- Raise the Bar: Track how many visitors you’re bringing in and learn how to cater to your customers better.
- Meet the Locals: Learn to draw in local consumers and keep an eye on your competitors.
- Reach Online: Use our analytics to find your prime audience and then reach them with digital marketing.
Streamline your sales strategy and raise the effectiveness of your marketing.
- See the Big Picture: Get unparalleled insights into your market. Understand venue performance and analyse trends in the industry
- Real People in the Real World: The digital world isn’t half of it. To truly understand consumers, you need to know what they do in the physical world.
- Better understanding: Have a better look at your customers movements and where are they going to enjoy in yours/their favourite branded drinks choice.
If you want to learn more about how to use the platform, you can go to into the specific articles “Analytics”, “Audience” and “Campaign” in our help centre.
2. Why Olvin?
Our platform can help you understand your performance and your market while helping you reach the right people for your venue:
- Actions speak louder than words: Olvin uses real-world behaviour to power its analytics, rather than relying on online data.
- Knowledge is powerful: Our Analytics Suite gives you the upper hand with unrivalled insights into your market.
- It pays to be precise: Our Audience Segments help you reach the right people for your business.
3. How does Olvin work?
In short, Olvin works through 5 stages to bring you the best experience:
- Raw Data: We pull mobile device data from our partners
- Filtering: We then filter through our venue database
- Enriching: Next, we enrich our analysis with further datasets
- Distilling: Our API then uses algorithms to identify patterns
- Olvin: This gives us a platform with unrivalled insights
Keep reading our articles to learn more about how to get the most out of your Olvin account.